The hospitality industry has long been perceived as a un-identifiable career choice. But for the thousands of business owners, its our passion, our life and our world. However, in order to maintain profit, brand and vision we need to trust the people we employ to effectively execute the ultimate dining experience to our customers. This is why its so prevalent that we invest in the development of our culture and the performance of our team. But how do we achieve this?
Here are some insights into improving the culture of your team:
1. The right mindset
For me, it all begins with the mentality that our staff are our biggest asset and not easy replaced and defiantly not disposable. Whether its a manager, chef, waiter or kitchen hand, these staff members are the key to your business and more importantly… helping you achieve success. They are smart, talented, creative and hard to find and even harder to keep. We need to develop our team both professionally and personally, giving them the resources to flourish in their roles, be creative and have a purpose. This mindset is more powerful than any wage or pay grade and will generate an engaged high performing team.
2. Establishing your company values
Defining the internal value system for your business allows the team to have a clear understanding of your expectations and will influence their behaviour, communication and mindset. All key elements to establishing a great team culture. The values can consist of words such as: fun, professional, attention to detail, positive, self managed, commitment and accountable. By giving the culture an identity & emotional reality, the team will quickly gain a sense of why they work for the business and more importantly earn their trust and loyalty. Align these values with company objectives to paint an overall story for the team to be empowered by.
Your team are not dispensable…they are at the cold face of your businesses, driving sales, making decisions and giving the customer the ultimate dining experience. However, businesses still revert to micro managing their team, causing unnecessary stress and pressure which will ultimately lead to resignations. Finding great staff has never been more difficult, but when you do, retaining them is paramount. Allow your team to understand your expectations, and make the necessary decisions (with your guidance) to achieve them. You will be blown away with the results that the team will produce once they are given the autonomy to meet your expectations. Embrace their talents and passion, don’t squash them.
Hospitality is an amazing industry. We are abundant in talented, passionate & ambitious people. No matter the size of your team, invest in the culture, in the development and in the purpose of why you do what you do. Your team will reap the benefits on this investment and return it in loyalty, dedication and heighten performance.