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Personal & Professional Social Media: What’s The Difference?

June 30th, 2020  /  #hospitality, Blog, Clip member profile, COVID-19, Global Hospitality, Hotel industry, Mental Health  /  Turned off

As a professional social media company for the hospitality industry, the team at Clipboard is often approached by individuals and teams regarding the difference between running personal social media accounts and professional accounts. While the world of social media is constantly evolving, there are many consistent elements of social media use that can help individuals and companies take their brands to the next level – if they are used wisely. 

Social media can be both a catalyst to explosive growth and immediate implosion depending on how the individual behind the keyboard uses their power. Let’s take a look at what professional social media is, and how why you should be using it to build your brand. 

So What Is Social Media? 

So what is the difference between personal and professional social media accounts? The best way to discern the difference may be found in understanding the purpose of social media. At its most basic, social media companies such as Facebook, Twitter, and Instagram exist to create platforms that allow users to create, upload, and share content with friends and family. 

While social media was originally built for single users to post personal creative content, over time the channels developed into avenues for individuals to create personal brands based around various topics. Today you can find a social media user that uses their account to feature niche topics such as travel, fashion, makeup, sports, and more.

As social media gained steam and popularity, several new services began to emerge that catered to various social media needs. For example, Facebook is great for posting personal content and reaching a wide demographic, LinkedIn emerged to provide a place for professionals to connect online. Similarly, while Twitter has become a place for users to find quick-hit news, Instagram and Pinterest have become a visual marketer’s dream. 

As social media options grow, users are finding new ways to not only build their own online presence but develop professional reach and maximize brand recognition. The key to truly mastering the world of social media for your business is through an approach known as professional social media.

Why You Need A Professional Social Media Presence

The need for a brand-centric social media channel may seem obvious. Yet many confuse simply having an account with utilizing their account. The way you operate your professional social media presence may be even more important. Too many company social media accounts are run in similar ways as personal accounts. This is understandable, as many of the same features and benefits come with both a personal and professional account. 

In order to take advantage of the opportunities of social media for your personal brand or company, you need to begin to think a bit more strategically. With a professional social media presence, your goals should be higher than an increase in “likes” and “followers.” For example, having many followers for your professional account may mean nothing if those followers aren’t actually fans of your products. Consider the following when approaching your professional social media:

  • Building a network of like-minded professionals for development and reputation.
  • Showcasing products and services with a social media-centric flair. 
  • Creating engaging content that tells the story and mission of your brand.
  • Giving behind-the-scenes views into your daily operations and bringing a human voice to your organization or company.
  • Helping current customers or potential clients engage with your brand in a more intimate way.

The opportunities that await those who utilize their professional accounts are only as limited as your creativity. With the proper goals and strategies in place, you can begin to take your brand farther by engaging with your fans with deeper connectivity. Proper brand alignment through professional accounts can help you develop loyal and faithful followers both on your social media streams as well as in your revenue accounts. 

Get Started With Professional Social Media Through Clipboard

If you are wondering how to get started with developing a professional social media presence in the hospitality sector, build your brand with the social community at Clipboard. Clipboard has quickly become a leading social platform for individuals in the hospitality industry to connect and grow. Clipboard’s advanced AI algorithms can help you connect with other experts and industry leaders who can help you develop your skills and talents. Not only will you meet other Clipboard users with similar interests and goals, but you can also find the next best step for your personal development and brand reputation. 

Head over to Clipboard to learn more! Join instantly to build an account and start making connections today!


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